Once the Sales person takes order from the retailer or customer in a market, the order is being approved by the distributor and is being processed by the company. The order data is with the company on a real time basis. The company already has the data of the stock being dispatched to the distributor or primary order which the distributor makes. Using the application, the company gets the secondary sales data i.e. the orders made by the retailer and the stock being delivered to the retailer.
The primary and secondary data capturing helps the company to forecast its production and launch of new products in a market. The Company can now target the sales at a micro market level as the visibility of secondary sales at a retailer level is available to the company. Usually distributor does not give the secondary sales visibility to the company.